What is this all about?

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Anyone interested in, working on, or passionate about bikes. Any bikes - from simple transport devices to high-end carbon fiber race rides - all of them make up a global industry. 

This site will start with straightforward analytical content that describes and explains how the bike business operates worldwide. Most content will be written to start. As the concept evolves we'll add rich multimedia resources. 

Nathan Lillegard - Instructor at the University of Oregon, Lundquist College of Business, and a dedicated cyclist, is the primary author of the content here.